How To Increase Landing Page Conversions

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How To Increase Landing Page Conversions by Molly Pittman with DigitalMarketer.com

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Here’s the stone cold truth…

Buyers are lazy, impatient, and distrustful.

They’re also eager, hopeful, savvy, and lots of other positive things.

I’m not trying to insult humankind here. But I speak from the “difficult to convince” perspective that we should all adopt when approaching our market.

They’re smart and busy and they need solutions to lots of problems.

But they won’t tolerate “friction” in your sales process.

It’s that whole pesky “humans look for the path of least resistance thing” at play.

Friction, as it relates to the sales process, is anything that slows the buyer down. 

To maximize conversions — you need to ruthlessly identify areas of friction and eliminate them.

1: 03 – Step 1 – Require Less Steps

2: 00 – Step 2 – Ask Often

3: 27 – Step 3 – Show N’ Tell

Click here to read the full article –

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How To Increase Landing Page Conversions

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