One question that almost every SaaS startup has is how do I know if my company is doing well?
In this video, I talk about SaaS metrics and KPIs and why using CAC, LTV, MRR, ARR, or variation of any of these metrics can only take you so far.
I also discuss the difference between leading indicators and lagging indicators and why you need to prioritize leading indicators vs the lagging ones.
Hope you find the video useful. Let me know in the comments below what was your biggest takeaway and any other questions you might have.
PS: You can check out our free training on the steps to scale your SaaS startup here: /