How to Optimize Your Marketing Funnel

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“You will learn how to identify all of the things that you need for your marketing funnel. Fast using data” -Roland Frasier

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Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing, and while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

PULLED QUOTES from this video🎙️:

“When we have a product, what are we going to offer? What’s the product going to be? What should the landing page be? What should the ad copy be? What should the creative be? So the cool thing is, is you’ll learn how to identify all of the things that you need for your marketing funnel, fast using data. The first thing that is important is to target the right audience. The second thing is to scientifically meaning using data, create the best offers, and then use that to fill any gaps in our existing funnel, or to build a funnel from scratch and then have the right return path to get people to come back in. Okay. So if we can optimize the customer value by having all of the right components in at the right time, then that’s going to be the goal. ”

“How do we optimize the audience? First? You need to know who the ideal buyer is for the product or service, where do they hang out? Who’s already selling to them and how can you best target them? One of the tools that we use regularly is tower data. So if you have buyers already, doesn’t it make sense to run them through a tool that will tell you all about their interests, where they hang out, what they do so that you can target them better.”

“So how do we create offers that we’re not totally guessing about what we do as we start with spike. I talked with spike. Talk with you guys about spike the other day in, we just put in the interest. So in this case, I don’t know if you can see or not, and I don’t have a laser printer, but it says memory improvement is what I’m looking for. So I’m looking for all of the articles about all the news articles about memory improvement in the last month. So what might be a good lead magnet in my funnel? What might be a good thing to start with a quiz on how good your memory is, right? And I can look at those quizzes that are already existing, that have been shared, and see what it is about them. That seems to be so interesting to people, to cause them to share it millions and millions of times”

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You can also find other content by Roland on:

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#optimizeyourmarketing #marketingfunnel #funnelmarketing

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