How to Price your SaaS Product

Ajit Ghuman joins Sarah Hicks on this episode of the Predictable Revenue Podcast.

Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win.

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0: 00 Intro
02: 18 The common misconceptions leaders have about pricing a saas product
04: 59 The most common questions leaders ask Ajit about pricing
09: 38 Setting pricing from the ground up
13: 50 Building the right packages
18: 30 Setting pricing
21: 38 Finding the right unit metric
22: 45 Whether or not you should publish pricing on your website

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