How To Send ClickFunnels Customer Purchase Information To ActiveCampaign
It’s imperative that you track what your customers have purchased from you…
Unfortunately, ClickFunnels doesn’t naturally send this information to 3rd party platforms like ActiveCampaign…
So, you need to have a workaround…
This is that workaround!
Note, you will need Zapier to make this happen.
Submit a test order, Zapier needs it
Go to Zapier and “Make A Zap”
Select ClickFunnels as the “Trigger” app and watch for “New Purchase”
Select the correct funnel to watch for purchases
Select “All Funnel Steps”
Select ActiveCampaign as the “Action” app and select “Create/Update Contact”
Map the ClickFunnels fields to the ActiveCampaign fields
I always select the fields that start with “Contact Contact” (yes, contact twice). I don’t know what the differences are in the fields; however, I know “Contact Contact” fields work, so why try something else?!
You will use Tags to track what people purchase, so you need to assign a dynamic tag (one that changes) based on what the individual purchases
There are a few ways to do this; however, the way I do it is via the “Products Statement Descriptor” field. This value is assigned when you create a product in ClickFunnels.
Turn on your Zap
Test everything before going live!