How To Set Up A Sales Funnel | Graphy Academy

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So there is basically good news and bad news. Well, let’s start with the good news first. If you need a sales funnel, the chances are you already have one and the bad news is if you have a sales funnel and you are not aware of it then it is probably not the good one.

Whether you have it or not, you have it and are not aware of it, you have it but it’s not good.

Gosh, do not worry as in this video, I’ll tell you step-by-step what exactly a sales funnel is and how you can set up one.

Without further ado let’s dive straight into the details.

What is a sales funnel?

A marketing or sales funnel is basically the trip you take prospects through to get to know, like, and trust you enough to do business with you.

The customers’ buying journey is divided into three phases:

#Cold prospects

People who have shown a passing interest in your company are considered cold prospects.

Customers

Customers are people who have made a decision to buy from you.

Repeat customers

These are your raving fans. Such folks, also known as brand ambassadors, will try and convert your product to anyone who will pay heed and will post concerning your services on social media.

Now that you know what exactly a sales funnel is, let’s dive into how to set up your sales funnel.

Please remember that not all leads will inevitably convert into customers, and that’s exactly why you need a sales funnel.

How to set up your sales funnel

So, now that you’ve generated a few leads, what’s next? You must create your own sales funnel. Preferably, you should do it before you begin generating leads, but let’s say you already have a few.

And I understand if this is perplexing you. There are numerous sales funnels available online. But I’m not going to complicate things for you. You can begin with the following three steps:

1. Qualify.
2. Follow-up.
3. Close.

So let’s start with step 1 which is qualify.

Lead qualification is critical because you want to focus on leads that match your buyer profile. You’ll need to know which leads should progress through your sales funnel.

There are 5 ways to qualify your leads:

1. Last at the past records
2. Look at the buyer’s profile.
3. Do your research and check if your leads’ details match the buyer’s profile.
4. Check for Hopium.
5. Ask further qualifying questions.

Follow-up is our next step.

This is where many businesses fail. They follow up once or twice and then give up if they do not receive a favorable response.

The best time to begin is after they’ve sent you their contact information. Then, every day or every other day, reach out. Do not bombard your prospects with five or six emails per day. Once or twice a week is ideal, and you can optimize this process with your #CRM.

The final step is to close the deal.

We’ve reached the end of the sales funnel. So you’ve established trust. You’ve guided them through the buyer’s journey and are now ready to close the deal.

Closing sales differ depending on what you’re providing and your available resources.

But it all comes down to two things:

1. What is your desired result?
2. What will inspire them to take an action?

So, I hope this video sheds light on the subject for you and you understand the basic idea about it.

Build up your sales funnel now and let me know in the comment section below if you have another tip to add on.

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