Real estate professionals know the importance and value of an email address for growing your database. Most of us have been to websites offering something for free in exchange for an email address.
These are called “lead magnets” and they are very effective for generating leads and growing your database of emails.
Making an effective lead magnet is not hard, all you have to do is create something that people want and are willing to exchange their email address for. Think of it as a trade – their contact information for a Buyer or Seller’s guide that you provide for free.
Wise Agent already has these guides in our CRM, as well as landing page templates that you can use to have your leads submit their information.
Our Lead Management system even automatically sends those leads their guides as soon as they submit their information on the landing page. All you have to do is set it up once!
Let’s go through the steps of setting up your Lead Magnet in your Wise Agent account and even how to share the page on social media, email, and Facebook Ads.
Building Your Landing Page Template – 1: 00
Setting Up Your Lead Rules – 4: 48
Sharing Your Page to Facebook – 9: 24
Sharing Your Page through Email – 10: 32
Sharing Your Page through a Facebook Ad – 11: 38
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