Are you trying to get more customers and sales on Instagram?
Here’s a simple thing you must understand and implement immediately.
To get more customers, you need to know what a sales funnel is and how it works.
A sales funnel is basically the journey a potential customer goes through before they make a purchase. People seldom buy anything the first time they come across a business so that’s why it’s critical to have a sales funnel in place.
A basic sales funnel has 4 stages.
1. Awareness – Instagram content
2. Interest – Provide value upfront – How they can learn more.
3. Desire – Make them want it (what they stand to gain (the benefits)
4. Action – Call to action. Buy it now because
In marketing, we call this the AIDA model.
Most people focus on the awareness stage and ignore the other more critical stages. If you want to get more sales, you must ensure you have a complete funnel.
A typical Instagram funnel looks something like this
1. Share content on Instagram – Create awareness
2. Get people on your email list – Confirming their interest
3. You send them an email with the benefits – Create desire
4. You ask them to buy – Get them to take action
Do this and you’ll start making a lot more sales on Instagram
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