How to Visualize Your Chatfuel Sales Funnel with Facebook Events

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Chatfuel has a dedicated Analyze Tab in the dashboard, which provides bot admins with actionable insights related to their Messenger experience. What this feature does not show, however, is a funnel-level view of where subscribers are least and most engaged. Clearly, this information would allow ecommerce brands and marketing agencies to identify bottlenecks in the user experience, and tweak them, in order to maximize conversions and boost sales.

Starting today, you can use Chatfuel’s newest feature — Send Analytics Events to Facebook — to visually track your sales funnel performance. Simply add the plugin to each step of your funnel, then once some subscribers have progressed through, check Facebook Analytics to gain insights and improve your Messenger bot!

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