You can find the full review here: m
Most likely, if you’re considering your CRM options at the enterprise level, you’ll likely have Salesforce in the mix.
Makes sense, it’s an industry stalwart, has a large user base and most senior sales people will have had some exposure to it.
If you have the time, budget and technical support, it’s a very good platform.
But there’s actually another entrant in the Enterprise CRM space that you should be considering.
And that’s HubSpot.
I know what you’re thinking… that’s a marketing platform designed to support inbound marketing.
You might also know it as a free CRM designed for the SME market.
And that’s right. Both are correct.
HubSpot does the marketing side, very, very well. And it does have a series of sales tools that are effective in the SME space.
But, more recently, you should be looking at HubSpot’s Enterprise CRM credentials. The product line is far wider than just marketing, but it still retains the pros of it’s background.
If you have a sales force up to 500 strong, it’s a consideration you need to have on the table.
What I would like to do is talk you through our own side by side comparison of Salesforce and HubSpot.
It comes with the obvious caveat though, we’re a HubSpot partner. We use the tools across clients and for ourselves internally. But we also have plenty of experience working with Salesforce.
I’m not going to hide away from it, we’re definitely “team orange”, but we do try to be as impartial as possible.
HubSpot and Salesforce are two very different beasts. HubSpot has organically built out new hubs over the past 13 years.
Salesforce, now a $13.3 billion turnover giant, has primarily grown through acquisition, which brings on an amazing array of features – but doesn’t lend itself to a coherent toolset.
HubSpot has also maintained its model of “building from the ground up” – as opposed to Salesforce which has built through acquisition – meaning it can be much easier to get different functions to work together.
Salesforce is the grandfather of the SaaS world, being amongst the first to offer cloud based subscription models. It’s THE household brand name and Benioff has built one of the world’s truly amazing businesses.
HubSpot on the other hand was built around a marketing movement. Their pedigree has always been in the marketing world.
But that’s where the strength in the sales side comes from – HubSpot built the CRM and sales tools to address a need that aligns with your marketing efforts.
Having a sales CRM that aligns with marketing, both teams get exponentially more value than having disparate solutions.
And, Sales isn’t a bit-part player in the HubSpot stack. Nearly 50% of HubSpot customers are leveraging both marketing and sales. That’s considerable penetration into the market.
You can find the full review here: n