The traditional marketing funnel is dead. It’s been replaced by HubSpot’s flywheel model, a modern take on marketing that focuses on delighting your current customers, turning them into brand evangelists, and using that momentum to attract new customers. This is the basis of effective inbound marketing.
Inbound marketing is about doing business in a way that’s more human and personal. This methodology centers on identifying and speaking to your audience’s pain points through valuable, relevant content. Your informative content serves to effectively build trust with your prospects and nurture your current customers.
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