Introduction to Marketing Funnel & the Main Issue

Introduction to Marketing Funnel: Top (Awareness), Medium (Evaluation) and Bottom (Conversion).

The main issue with most failed businesses is they totally skip the Top and Medium and straight jump to the Bottom funnel.

The analogy is like when you meet a woman for the first time and straight ask her: can you marry me?

Will it work? Of course, the answer is a big NO.

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