Joshua Moritz – The Psychology of the Sales Funnel | Fall Digital Summit

Business people don’t necessarily consult a psychologist when it comes to buying stuff for their office, retail store, or factory. But like consumers in the B2C world, they need to be convinced, persuaded, and ultimately sold on a product, item, or service, down to the smallest Phillips-head screw. Just like everyone else, the business buyer has feelings and responds to messages, ads, sales pitches, and deals, often from the top of the sales funnel all the way to close. This presentation covers the good, the bad, and the indifferent messages and flows needed to take a buyer from “No” to “Yes,” whether it takes days, months, or years.