Kajabi Tutorial : Build a HIGH Converting Landing Page


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This Kajabi Tutorial focuses on the importance of building high converting landing pages within the platform.

When selling digital products, nothing can be more important for an online business than converting customers through their web site. This typically does not happen by having potential customers view a single web page. Most potential buyers will go through a series of web pages, also known as a sales journey. Online sales journeys all begin with landing pages.

While building your Kajabi website, you’ll notice that you can create unlimited sales pages. The Kajabi platform includes the ability to drag and opt ins, video pages, text pages, and checkout pages for the purposes of selling your online course or other digital products.

Because of the prevalence of mobile devices being used to browse web sites rather than laptops, making your pages brief but connected to each other will act as breadcrumbs, leading to the potential buyer reaching the point of conversion. Conversion can refer to a sale or obtaining an opt in from the visitor.

One of the initial purposes of any landing page focuses on obtaining the visitor’s email address, usually through a lead magnet. Viewed as an ethical bribe in the online marketing world, high converting lead magnets offer a freemium product (eBook, PDF, mini-course, etc) to the visitor in exchange for their email address.

Once obtained, add the address to your email list in within Kajabi and begin sending correspondence related to any marketing campaign you are currently running.

High converting Kajabi landing pages are a step above what most online course platforms offer because many of the landing page templates are 80% complete and almost ready to launch.

In this landing page tutorial, I highlight this feature by showing how to easily edit the existing information to reflect any special offer or digital products you wish to include on your Kajabi site. As done for you automation becomes more prevalent on the Kajabi platform, expect many elements of the web builder to evolve in this direction.

Creators will simply need to replace the existing photos, change the color scheme as they wish, and rework the existing landing page text to better reflect their brand.

Building a solid sales journey with Kajabi landing pages will be a huge game changer for any creator starting an eCommerce business, selling online courses or digital products. Putting together a poor sales journey for your potential customers will almost always result in zero conversions for your online business.

Study the materials discussed in this video and leave any questions you have for me in the comments section below, I’ll be happy to assist!

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