Jon runs his own brokerage in Connecticut with 51 real estate agents. His brokerage sold $66 million in volume last year, but this year his brokerage will “surpass $100 million”. Jon will share how his brokerage is structured, why he remains independent, and the value proposition he offers to agents to attract them away from the bigger brands or discount brokers.
Jon will also share what lead-generation is working for him at the brokerage level, including his deep-dive into radio which is his #1seller lead source. He also runs a community video blog to stay in touch with his database, and a video blog for recruiting/agent training with a career night once a week to bring in new agents. He advertises his career nights on the radio, too. If you’re thinking about opening your own independent brokerage, or you have one, and you want to know what it takes to succeed, you can learn a lot from Jon. You’ll also learn a lot about radio advertising and video marketing to your database.