kvCORE Lead Generation – Landing Pages vs. Squeeze Pages


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In today’s video, I’m going to talk about kvCORE Lead Generation. Specifically the differences between landing pages and squeeze pages.

What is a landing page? Should I use that or a squeeze page? How does this compare with Facebook lead ads? If you are wondering the answer to these questions, then wonder no more!

I’ll cover the differences and how to put these different strategies to use.

Without further ado, here’s what we cover:

Landing Pages

Lead “lands” on a page and immediately decides to either register for your offer or not.

Buyer
Seller
Home Value
Short Sale
Foreclosure

Squeeze Pages (Preferred)

Lead arrives on a page and receives some access before being “squeezed” into registering for more information.

Property Type (ie. pool)
Polygon (ie. area)
Single Listing
Video (ie. 5 Tips to selling at top dollar)

Two Options For Lead Generation

Register on Facebook

Harder to setup
Lower Cost Per Lead, typically
Integration of Zapier
Run ad on Facebook
Conversion takes place on Facebook, then directed to your targeted website page
Can be lower quality leads (intent)
More accurate information

Register on kvCORE website

Easier To Setup
Higher Cost Per Lead, typically
Simply run paid ad on Facebook or Google to your Landing or Squeeze Page
Conversion takes place on your website
Can run on Google PPC ads, which typically result in higher quality lead (intent)
Less accurate information

Squeeze Example (kvCORE)

1.) Run ad on Google / Facebook with “Best Homes in xyz zip code”.
Arrive on your kvCORE generated squeeze page.
See your list of properties
Click through a couple
Must register to continue browsing
Registration takes place on kvCORE so lead is automatically routed into your CRM. No Zapier needed.

Other ideas include:
Pool Homes
Land
Fixer Upper
Adult 55+
3+ Garage
New Construction
Foreclosure
Seller Financing
Zip Code
Neighborhood
City

Squeeze Examples (Facebook)

1.) Show Image and of an upcoming listing. Put zip code in ad copy.
Require them to message you or “sign up” for price, additional photos, and more info.
After sign up, Facebook sends them to the URL on your website with the information promised.
Need to setup Zapier to send the lead into your CRM.

2.) Screenshot a map of a list of properties (ie. pool homes).
Use this screenshot as your image for the Facebook ad.
Promise a list of “The hottest pool homes in xyz city”.
Upon registration Facebook sends them to the URL created with this dynamic list of properties.
Need to setup Zapier to send the lead into your CRM.

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