Why Dave Chose to Interview Julie Stoian:
I get asked all of the time how to launch a funnel if I don’t have any money to spend on Facebook or other Ad platforms. Julie Stoian provides 6 different ways you can use to get free traffic to your funnel. The key is to get started asap.
Tips and Tricks for You and Your Business:
Traction Marketing, it’s kind of awesome guys. (0: 58)
Dave and Julie stress the difference between a gift between a gift and a bribe. (4: 54)
SEO, Search Engine Optimization, is still something you can do and Julie breaks it down for us. (8: 10)
“Usually what happens is if you go out and help 100 people, 20 or 30 of them are going to go in and click on your profile and there’s your ‘Wallbait’ sitting right there”
“If you don’t have money to send on a huge ad budget then what you do have is time. And so make sure that the time your spending is of value to you and of value to the person you’re reaching out to.”
“Again, it’s about delivering content that the platform, and the people on that platform, actually like.”
There is a fine line between a bribe and a gift to show appreciation. Dave tells us about how somebody who had sent a handwritten letter and miniature copies of Dave’s favorite book no bigger than his thumb. This gift meant a lot to him personally and although no favors were reciprocated, he gained a lot of respect for this man. Dave then contrasts this to someone else who gave Russel a somewhat thoughtful gift and shows up the next day expecting to be able to borrow some of Russel’s time. Although Russel pulled himself away from his work for this guy, their relationship ended there as he didn’t see any reason to associate with someone who would have such an entitled persona.
(4: 10-4: 28) “Podcasts are a great way, email signatures…you know, it’s more slow going, if you have no ad budget it’s just more slow going. You can do things on Pinterest, we had an episode on Pinterest with blogs that lead into your funnel, you can do that.”
(11: 30-11: 46) “YouTube is a whole other channel that you can get traffic from. It’s very SEO driven so you’re looking to create videos with key words that people are searching for on that people are searching for on YouTube.
Links Mentioned by Dave
Come see Julie in Atlanta March 23rd and 24th and ask you’re your questions as she hosts one of our Round Tables