This is a step-by-step guide to the lean canvas – a tool to validate your startup business model from the ground up.
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Lean Canvas was designed by Ash Maurya, based on the Business Model Canvas designed by Alex Osterwalder, licensed under CC BY SA 3.0.
In this video, we delve into the lean canvas concept – a popular solution for business founders to evaluate their ideas and pave the way to success.
The emphasis is laid on essential points including:
✅ what is the lean canvas
✅ how it differs from the business model canvas
✅ what are the key metrics in lean canvas, etc.
We explain why it is called the one-page startup business plan and introduce its structure through the Uber example 🚘 for a better comprehension of its main principles and concepts.
0: 20 – How to verify your business idea using the lean canvas
0: 50 – Lean canvas vs. business model canvas
1: 29 – Lean canvas order
1: 40 – Uber lean canvas
1: 50 – Customer segments and early adopters
2: 46 – Problems and existing alternatives
3: 46 – Revenue streams
4: 08 – Solutions
4: 35 – Unique value proposition and high-level concept
5: 33 – Communication channels
5: 49 – Key tracking metrics
6: 11 – Cost structure
6: 55 – Unfair advantage
7: 49 – Constantly update your lean canvas
The combination of a theoretical and hands-on approach to filling in the lean canvas blocks allows you to shape a better understanding of the tool. As a result, you will be ready to implement this startup canvas in your business without any need to attend additional courses.
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Design and video production: Vlad Shagov
Cases: Sergey Korolev, Yevhen Tsvietukhin, Zakhar Yung, Anastasiia Avramenko
Speaker: Anastasiia Avramenko