Mapping Amazon DSP Audiences to the Marketing Funnel

Where does each audience fit into your DSP strategy? Have you covered each marketing funnel segment with the appropriate audience?

In this video, we cover where audiences live on the marketing funnel!

0: 00 – Audiences on the Marketing Funnel

1: 10 – Prospecting vs. Remarketing Audiences

1: 58 – Product Viewers

3: 00 – Past Purchasers

3: 30 – Branded Cross-Sell

4: 00 – Contextual

4: 25 – Conquesting

4: 40 – In-Market

5: 10 – Lifestyle

5: 30 – Audience Strategies

You May Also Like