marketing funnel 101, marketing funnel definition, stages, and best practices. What is a marketing funnel and how do you use it? As mentioned in the introduction, a customer needs between 5 and 8 contact moments on average for a purchase. Annoying? On the contrary! It offers opportunities to brand your company and product or service in such a way that the customer can not miss you in any way. The contact moments that lead to a purchase together form the customer journey. There are countless models written for this by marketing gurus and experts, but certainly the most used one is the AIDA model. This model contains the following phases:The AIDA model:
Attention: the customer has a certain need, is aware of it and knows your product or service.
Interest: the customer begins to show interest in your product.
Desire: the customer has the need to buy your product.
Action: the customer buys your product.
Each stage of the model needs his own unique approach and messages. It does not make any sense to start communicating prices and packages, when the customer is not yet aware of your product and certainly does not have the need to buy it.
A well-equipped funnel ensures an effective distribution between sales and marketing and saves you or your employees a lot of time. An automated funnel ensures that your website and communication provide a constant stream of leads 24 hours a day. The marketing department can focus on the communication within this funnel and the sales department can effectively spend its time by focusing on prospects that are in the last part of the customer journey and thus your funnel.
Consciously or unconsciously, customers have the need to be informed and advised by experts when purchasing. They want to be helped to make sure they make the right choice. A sales and marketing funnel offers the opportunity to meet this need and at the same time put your company and product as the solution that the customer needs.
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