How can you determine how much traffic you need in your marketing funnel and what does it cost? This is a question you need to answer. At least when you are planning your budget and request funding from your manager you should have an answer for this.
This episode is helping you as a project manager to prepare your project or campaign. It is also intended for those who need to review budget proposals and decide between alternatives.
In the first part of this episode, we are walking through a worksheet you can use.
The second part is looking at this question from a risk management perspective.
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WITTIGONIA is an independent advisory and provider of business services. Our clients include Corporate, Public Sector, NGO, NPO, high growth companies and start-ups. We provide advisory, insights, learning experiences and digital marketing and development services.
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