Every touchpoint is a step towards a sale
Structure all your touchpoints into a funnel to make it easy.
Use this funnel structure.
#1. Attention, be polarizing unique or bold and get your ideas out there.
#2. Traffic, leave a trail of breadcrumbs leading to your website.
#3. Bridge, bring them into your circle with a lead magnet.
#4. Nurture, show them you have the goods with a value.
#5. Convert, make them an offer. That’s irresistible.
#6. Advocacy, incentivize them to tell others
Place all your touchpoints into one of these steps and create an easy to follow path for your prospects.
Follow for more branding tips.
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