Measuring the Effectiveness of Your Marketing Funnel

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You likely have many different acquisition channels that you are using to bring users to the site. This is common and necessary to drive users through the funnel. Each one of these channels likely has a different purpose. Some may be used to drive awareness, some may be used to create engagement, and some may make a strong attempt at acquiring patients or donors. In this video we will cover how to measure the success of each without creating an abundance of technical debt.

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