In online marketing, conversions and ecommerce transactions are credited to the last campaign, search, or ad that referred the visitor when he or she converted. But what role did prior website referrals, searches and ads play in that conversion? How much time passed between the visitor’s initial interest and his or her purchase? Multi-Channel Funnels – in limited pilot in Google Analytics – will tell this complete story by providing true cross channel reporting on the conversion funnel, showing marketers which digital channels customers interact with before purchase.
This new set of reports will help marketers understand how each of their online traffic pieces work together.
–Gain insight into which channels customers interact with during the 30 days prior to conversion
–Marketers can see which channels initiate, assist, and complete conversions.
–Multi-Channel Funnels show interactions with virtually all digital channels, including paid and organic searches, affiliates, social networks, and display ads.