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Let’s take a deep dive on the music marketing funnel. The marketing funnel is a typical marketing term used throughout business. It’s the same for music. We need to look at our music as a product and how can funnel people in to buy from us. I know it sucks to talk about this and sometimes it takes the fun out of the creative part of music but if you don’t look at things from a business perspective then it’s very difficult to make a living from music.
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