In this video, we will share with you some winning practices to optimize landing pages for your Google Ads campaigns.
Google defines a landing page as the webpage where people end up after they click your ad. The URL of this page is usually the same as your ad’s final URL. Your landing page experience is one of several factors that helps determine a keyword’s Quality Score.
Fortunately, Google gave a detailed guide to build an optimized landing page. Let’s check it out.
First, your content should be relevant. Visitors will choose to click on the websites with more relevant content displayed on the search and often leave the page if they find it misleading.
Second, your landing page must be trustworthy. If you structure your page or the products poorly, visitors might assume that it is not legit.
Third, your visitors should have no difficulty navigating your page, even on different devices. The page should also be easy to view across all website browsers and search engines, along with a good load speed.
But is it enough? Can we simply follow Google guidelines then enjoy the best engagement that comes along?
Surely you don’t want to be a dead fish going with the flow. Plus, leaving your whole campaign for a search engine to operate means you will only get what you’re given. Just watch the video now and find out the best tips and practices to optimize your Google ads landing page.
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0: 00 Intro
01: 08 The essence of Google Ads
02: 37 10 best practices to optimize your Google ads landing page.
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