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The value chain was introduced by Michael S. Porter in 1985 in the book “Competitive Advantage”. “Value chain” is used to analyze the flow of value-adding activities from the raw material supplier to the end customer. The model looks at what value each link adds the company and thereby uncovers the company’s competitiveness.
0: 00 Introduction of the author and the purpose of the model
0: 31 The nine activities and margin also called profit
1: 23 The nine activities divided into two categories
1: 59 The five primary activities in the bottom of the model
3: 52 The four support activities in the upper part of the model
7: 09 Use of the model
8: 03 A review of an example – baldes for windmills
11: 43 Criticism of the model
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