Sales Funnels for Beginners: How To Build A Sales Funnel & Grow Your Business

Sales Funnels for Beginners: How To Build A Sales Funnel & Grow Your Business

What is a sales funnel? How do you build a sales funnel? And how does having a sales funnel help you grow your business?

That’s what this video is about.

Determining the right digital marketing strategy for your business requires thoughtful consideration of your business goals, capacity, and where your prospects are in the customer journey.

Understanding this information will help you develop and implement a digital marketing strategy that aligns with each phase of the customer journey. Those phases are awareness, engagement, conversion, and delight.

Each level of the sales funnel represents your lead’s increased interest in purchasing your products or services. As your leads drip lower into your funnel, their likelihood of conversion increases. But in order for them to drip lower into the funnel, you must meet them where they are with the right kind of digital marketing strategy.

In today’s video, I teach small business owners how to leverage the customer journey to develop an effective digital marketing strategy. For our purposes, I will focus on the first three phases of the customer journey: awareness, engagement, and conversion.

If you are a small business owner or solopreneur who is ready to launch and grow your business this year, then watch this video to the end.

Meanwhile, subscribe to the Visionary Blueprints channel so you can stay informed about digital marketing strategies to grow your business.

Access my free step-by-step guide that walks you through how to create an irresistible lead magnet that helps you move prospects to the middle of your sales funnel: t

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Chapters:
00: 00 Customer Journey and Digital Marketing Intro
00: 54 Intro Jessica Hutton of Visionary Blueprints
01: 18 About Today’s Video
01: 35 Awareness Stage of the Customer Journey
02: 34 Purpose of the Awareness Stage
02: 52 Digital Marketing for the Awareness Stage
03: 30 Characteristics of People in the Awareness Stage
04: 06 Engagement Stage of the Customer Journey
04: 24 Purpose of the Engagement Stage
04: 36 Digital Marketing for the Engagement Stage
06: 10 Characteristics of People in the Awareness Stage
06: 46 The Conversion Stage of the Customer Journey
07: 42 Purpose of the Conversion Stage
08: 55 Conclusion and Next Steps

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