The 4 Stages of a Sales Funnel | Marketing Funnel Stages Explained


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The 4 Stages of a Sales Funnel | Marketing Funnel Stages Explained

A sales funnel is a marketing term describing the typical stages that your customers take through the sales process. The sales funnel is broken in four stages:

Awareness: the stage where someone is introduced to your product, learning about it for the first time

Interest: the stage where someone shows some sort of interest in your product, desiring to learn more

Consideration: the stage where someone begins to evaluate your product, deciding whether or not they might eventually make a purchase

Action: the stage where someone begins to take the steps toward making a purchasing decision (reaching out, setting up a meeting, etc)

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