The BIGGEST Mistake You’re Making in Your Marketing Funnel by Chris Prouty

As an entrepreneur, you can’t afford to make any mistakes when it comes to your marketing funnel. After all, your marketing funnel is what drives leads and sales for your business.

How to avoid the biggest mistake entrepreneurs make in their marketing funnel

One of the biggest mistakes entrepreneurs make is failing to follow up with leads. Just because someone fills out a form or subscribes to your email list doesn’t mean they’re ready to buy from you. In fact, most people need to be contacted multiple times before they’re ready to buy.

That’s why it’s so important to have a follow-up plan for your marketing funnel. By following up with leads, you’ll be able to build relationships, establish trust, and eventually convert them into customers.

Top of Funnel: The Awareness Stage
The first stage of the marketing funnel is the awareness stage. This is when someone becomes aware of your product or service.

For example, let’s say you sell coffee makers. Someone might become aware of your coffee makers through an ad, a blog post, or social media. Once they’re aware of your product, they’ll enter into the consideration stage of the marketing funnel.

Consideration Stage: The Interested Stage
The second stage of the marketing funnel is the consideration stage. This is when someone becomes interested in your product or service.

For example, let’s say someone sees an ad for your coffee maker and becomes interested in learning more. They might visit your website, read your blog posts, or watch your videos. At this stage, they’re starting to learn more about your product and whether it’s a good fit for them.

Third-Stage: The Decision Stage The third stage of the marketing funnel is the decision stage. This is when someone decides whether or not to buy your product or service. For example, let’s say someone has been reading your blog posts and watching your videos about coffee makers for a few weeks. They might decide that they want to buy a coffee maker from you because they like what they’ve seen so far. If you don’t have a follow-up plan in place, you could lose out on customers at this stage of the marketing funnel! That’s why it’s so important to have a system in place for following up with leads throughout their buyer’s journey—not just at the decision stage.

The takeaway here is that as an entrepreneur, you can’t afford to make any mistakes when it comes to your marketing funnel—especially when it comes to following up with leads. By having a follow-up plan in place, you’ll be able to build relationships with leads and eventually convert them into customers. So what are you waiting for? Start following up with those leads today!

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