The customer journey and the marketing funnel | Google Digital Marketing & E-commerce Certificate

If you’re curious about the latest trends in technology and business, a career in digital marketing & e-commerce is within reach. Learn more about the Google Digital Marketing & E-commerce Certificate at .

The program, created by Google employees in the field, is designed to provide you with job-ready skills in under 6 months to start or advance your career in digital marketing and e-commerce.

To access the full program content including readings, practice exercises, job search help, and discussion forums please visit ►

Why earn a Google Career Certificate?
► No experience necessary: Learn job-ready skills, with no college degree required.
► Learn at your own pace: Complete the 100% online courses on your own terms.
► Stand out to employers: Make your resume competitive with a credential from Google.
► A path to in-demand jobs: Connect with top employers who are currently hiring.

Chapters:
00: 28 Welcome
1: 41 How digital marketing and e-commerce create value
10: 00 The marketing funnel
15: 17 The top of the funnel: Awareness and consideration
19: 49 Measuring success at the top of the funnel
24: 47 The bottom of the funnel: Conversion and loyalty

#GrowWithGoogle #GoogleCareerCertificates #DigitalMarketing #Ecommerce

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