The Essentials of Account-Based Marketing

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Join Marketo’s ABM Authorities, Heidi Bullock and Mike Telem as they deliver insights into the essentials of account-based marketing, including:

– Defining and identifying the RIGHT target accounts
– Engaging target accounts across multiple channels in a personal, relevant manner
– Understanding what to measure and when so you can optimize programs for optimal results
– Collaborating with sales in a way that’s never been easier
– Plus, peek in Marketo’s own playbook – how we scale ABM to WIN

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