You’re going to learn why you need to create a landing page on your website, how to do this, and some powerful tips to help you increase conversions.
Here is my free guide to email marketing and landing pages: f
(note: some of the links below are my affiliate links. I may receive a commission if you sign up for a product/service at no extra cost to you.)
SUMMARY OF THE LANDING PAGE
The biggest mistake is setting up a website for browsing instead of action taking. Here’s what to do:
STEP 1: Work out what it is you want people to do when they visit your website as a first time visitor. Is it to book a free consultation? To download something for free? Or to buy from you directly?
STEP 2: Use the tools above to create your landing page. Follow AIDA: attention, interest, desire, and action. Tell people what to do.
STEP 3: Test things. Run A/B tests to see what works best.
Again, it’s so important that you capture leads instead of just having people browse around. Take away distractions. Gain people’s attention. Make people take action.