The Marketing Funnel is a Portfolio of Actions Leading To Increased Returns with Bobby Machado
The pandemic shined a light on those businesses that were working the bottom of the funnel exclusively. They had enjoyed a lot of activity and interest but when it dried up it exposed the lack of efforts put in on the top of the funnel or brand awareness activities. Businesses must remember it is important to work the entire marketing funnel.
Bobby is the CEO and Lead Strategist at Signa Marketing, CEO at Sector 7 Apps, and a partner at Quick Job Products with his brother Cesar Machado.
As a kid, Bobby always had an interest in business such as providing landscaping services, training horses, or reselling “Tang” back to his parents during 5 grade. His experience in the digital world began when he taught himself how to code websites in high school, which turned into a way for Bobby to make money on the side while racing motocross, which remains as one of his passions to this day.
After he stopped competitively racing at the age of 22, Bobby decided to focus his full-time efforts in web development as a freelance web developer, which then introduced him into the digital marketing world. Being the analytical and creative type, Bobby developed a passion for digital marketing and data.
After working at an automotive digital marketing agency as a paid media specialist, managing a little over $300,000 per month in Google Ad spend for several auto dealerships in the United States, Bobby combined my passion for business and launched Signa Marketing.
Signa Marketing currently makes up about 70% of Bobby’s time and he enjoys hosting a Signa Marketing show named “Blueprint”, in which he answers any and all user-submitted questions on how to market their business online. New episodes are released on Signa Marketing’s YouTube Channel.
Overall, Bobby enjoys being immersed in anything “digital” that has a positive impact on people and humanity.