Why is a marketing funnel so important for a business? We break down the different parts and the importance of each.
Jim Mourey is an associate professor of marketing at the Richard H. Driehaus College of Business, DePaul University. Mourey’s research explores the role of intuition, gut feelings, and nonconscious processes with respect to consumer choice and behavior.
0: 00 Marketing Funnel
0: 45 AIDA
3: 20 Conversion
This lesson is excerpted from Outlier’s Intro to Business course. Learn more about this course and check out our full catalog at .
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