The Marketing Hourglass Replaced the Sales Funnel

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The old sales funnel is broken. The marketing hourglass is the new approach for attracting and retaining paying customers.

In this video John Jantsch explains why the model of funnel marketing is no longer viable. In this clip from his CreativeLive course “Duct Tape Marketing,” John describes the hourglass model of marketing and its focus on customer experience.

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