Welcome to the 11th day of the 28 day Corona proof your business challenge.
And in this session, I want to talk about a concept that is more strategic in its nature, namely what KPIs should you ultimately focus on and what’s the strategic objective of your online marketing itself.
So I see this all the time. A lot of people are chasing various vanity metrics like likes, Facebook comments, social shares, and other social metrics that are considered top of funnel, and show that people have engaged with their stuff.
However, the problem is that yes, these in themselves are good and important, but ultimately, the success of a business hinges on its revenue and its profitability. So ultimately the two main KPIs that you should be basically looking at are Average Customer Value and Lifetime Customer Value. And let me explain why.
Unfortunately, there’s no free lunch in this economy and in this world. So in one way or another, you have to pay for your traffic and for the privilege of basically doing business. So if your content game and conversion game is strong, then you’re probably having trouble with the traffic side. If your traffic side is going well and you don’t have to spend so much time, money or energy on it, then probably your conversions are suffering.
But I very rarely see businesses that excel at every single part of both traffic and conversions, plus lifetime customer value. So with that being said, it’s safe to assume that for every business it costs money to acquire a new customer. And the cost of this is Cost per Acquisition.
Watch the video to find out more…
PLUS, to do my part during the COVID-19 pandemic, I’m giving away FREE 20-min conversion audits to help you stay profitable during these challenging times. 100% Value, 0% Upsell.
Apply HERE 👉
// NEED PERSONAL HELP WITH A PROJECT?
Let’s talk 👉
// SEND EMAILS THAT GET MORE OPENS, CLICKS, AND SALES
FREE 5-part course reveals how to STOP leaving money on the table and START making more sales from your email list today – even if you’re not a pro writer. 👉
// ADDITIONAL RESOURCES
Get a useful list of plug&play headlines 👉
// FOUND THIS HELPFUL?
SUBSCRIBE to get higher conversions and more sales 👉
F O L L O W
twitter | @csababorzasi
facebook | /gameofconversions
linkedin | csababorzasi
Thanks for reading 🙂
#recessionproof #copywriting #challenge