How to Run Retargeting Ads
In this post I am going to be breaking down the retargeting process we have been using at Funnel Hacker Lab (and to a lesser extent my Marketing coaching program) to generate significant ROAS.
Before I really started looking at our customer’s behavior via Funnel Hacker Lab tracking I simply assumed that retargeting campaigns were like a fun “bonus” level in a video game. AKA they were an extra component that could slightly increase sales.
Once I dug into the stats (which you will see in the video below) I realized that at least 40-50% of our phone calls and sales were coming from our retargeting campaigns.
I then greatly expanded the creatives of our campaigns and made 6 different layers of retargeting. Each layer hits the customer from a different angle and attempts to figure out the “objection” the customer had.
Once we put this in place our ad revenue skyrocketed. Often doing 10x cash ROIs same day BEFORE recurring payments even come into play.
I highly suggest you do this as well.
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Thanks, everyone, for the positive support and feedback that keeps me going.
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