The Ultimate Guide to Orthodontic Marketing: Ch 1 – The Orthodontic Marketing Funnel


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The Ultimate Guide to Orthodontic Marketing: Ch 1 – The Orthodontic Marketing Funnel

👋🦷Learn how to grow your orthodontic practice:

Here’s what we cover in the video:
What even IS a marketing funnel? – You’ve probably heard the term marketing funnel before, but what does this really mean? A google search will pull up millions of articles, videos, and ads on the topic. This begs the question, “Where should I start?!”In this video, we’ll cover a simple definition of marketing funnel and provide some mental models to help you understand the concept. Simply put, a marketing funnel is a framework.

What is the ORTHODONTIC marketing funnel?
As an Orthodontist (a local, service-based business), you may find it difficult to see how concepts like the marketing funnel apply to your own practice. At Orthopatients.com, our goal is to help you understand marketing as a whole so you can grow your practice the right way over time—not just have a few wins (or losses) with a handful of haphazard marketing campaigns.

Why do I need a marketing funnel?
Hopefully by this point in the video you realize that this is a…stupid question.

What can I successfully outsource in my orthodontic marketing funnel?
This. This is the more important question, how are we going to take ACTION??

Here are our recommendations:
In House:
Determining your messaging and branding
Posting Content to Social Media

Outsourced:
Video editing
Photography
Facebook and Instagram Ads
Graphic design
Referral programs
Giveaways
Patient Events

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Email me at: keaton@orthopatients.com

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