This is the best Video on marketing strategy and leveraging video content in your sales . We understand this is major question in your mind “how to increase sale using video” Watch This complete video to know how you can leveraging video content in your sales and scale your business
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Creating video content is no longer an option — it’s a necessity. Consumers are demanding high quality video at an ever-increasing rate. If you haven’t started producing video yet, it’s time to start. Yes, making video takes time and money, but the returns far outweigh the costs.
What sets video apart from text-based pieces of content is its unmatched ability to produce valuable insights. Because video is streamed media, you can harness comprehensive data about your users’ behavior that you can’t get with only images and text. No longer are you limited to interpreting just page views and click-throughs. With video, you can see if a user clicked play, how long they watched, if they skipped around, if there were parts they replayed, or if they watched it multiple times. Having access to this kind of data will help you better optimize and interpret the behaviors of those viewing your video content.
Video for Sales
Providing leads with the ability to actually see the person who is trying to sell to them establishes a valuable personal connection that a phone call just can’t compete with. We all know that personalized content resonates with consumers, so imagine their reaction when they receive a custom video message directly from their point of contact at your company, specifically addressing their goals or pain points. That level of personalization can’t be ignored. Even better, it’ll take your sales team practically no time to create.
Aligning Video Content with Your Marketing and Sales Funnel
Top-of-funnel video content is going to be the quickest and easiest to create because it complements the very first stage of the buyer’s journey, the awareness stage. Create educational video content that can help the buyer in their research process. “Explainers” and “how-to” videos are excellent examples of great top-of-funnel video content.
Case studies, testimonial videos and product webinars are perfect for your middle-of-funnel efforts. At this stage of the buyer’s journey, the buyer is evaluating all of the potential solutions to their problem. Make sure your video content clearly conveys the value of your product and how it can be used as an effective solution to your buyer’s problem.
Bottom-of-funnel video content is going to be the most time consuming to create, but it will boast the highest returns. Product demos and interactive live streams are perfect for urging the buyer through the final stage of the buyer’s journey and closing them as a customer.
Video is highly effective for boosting engagement in today’s attention-poor economy. It’s becoming harder and harder to get people to take notice. Overcome this barrier by creating compelling video content.
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