There’s a real challenge for companies to find ICP accounts when those accounts are part of specific industry verticals, for example, SaaS, e-commerce, or FinTech. Traditional industry classifications are too broad for these.
In this session we have Mikko Honkanen, co-founder at Vainu, to discuss the solutions to this challenge and hear about our new study about SaaS companies globally.
– The most common problems companies experience when searching for ICP accounts.
– Challenges of finding companies in specific categories, such as SaaS.
– How we were able to find 3x the volume of SaaS companies vs. what Google told us, and how it drove us to create a global study on SaaS companies.
– How this all relates to our upcoming major product launch.