Top of Funnel Content & Bottom of Funnel Content – Marketing Funnels Meaning Explained | GowerCrowd
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Marketing funnels have different types of content that are delivered to leads throughout their journey to getting to know you. There is top and bottom of funnel content, and both positions contain different types of content for your prospects to discover.
Top of funnel content is meant to warm-up prospects. This kind of content will about your company, your MO, your basic value proposition. It’s not sales-related, as the likelihood of a cold lead investing with you right away is very low.
As prospects move further through your funnel, they will receive different content, until they get to a point where the bottom of funnel content is delivered. Bottom of funnel content is more conversion-oriented where your prospects have already been nurtured, and asking them to invest is the next step.
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