How often have you made a purchase purely because you saw it in a window (or more likely, on a website homepage), and decided then and there that it was screaming your name and bought it? The impulse buy, while mostly fun and only sometimes a huge mistake, is on the wane as marketing learns how to talk to consumers long before they reach the shop front. Let’s find out how.
QUICK VIEW GUIDE:
0: 00 INTRO
0: 31 The Marketing Funnel. What is it?
1: 29 Understanding Stage or the Top of the Funnel
2: 23 Education Stage or the Middle of the Funnel
3: 11 Verdict Stage or the Bottom of the Funnel
3: 45 OUTRO
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