UNDERSTAND YOUR MARKETING FUNNEL
This is a video about marketing funnels! Marketing funnel is the process that people go through from not knowing your company at all to becoming your customers. This is one of the most important business processes because it helps you get more customers. If you optimize your funnel and move people through it well your business will grow.
The marketing funnel is also referred to as sales funnel.
I think this video is useful for YouTubers too, because the marketing funnel can be used to turn people into subscribers (instead of customers).
Aneta is a marketing expert. She has an MBA from the University of Michigan (a top 10 business school in the USA). After business school she worked for Fortune 500 companies in New York City and London for a few years. Currently she runs a digital marketing agency NextGen Skopje (www.nextgenskopje.com).
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