Explore the full course on Udemy (special discount included in the link):
Landing pages are the essential tool to communicate to your customers a specific action to take. Designing an effective landing page means to increase your chances of a successful campaign.
GREAT USER EXPERIENCE= BETTER ENGAGEMENT=SUSTAINED RESULTS
What all the greatest sites you know like Facebook, Airbnb, Youtube, Google have in common? They work constantly on improve their User Experience, which means intuitive design and easy to use.
The better is your website the less advertise you need because your user will be the biggest ambassadors and drive traffic to it.
After explaining how users behave online, the course will focus on helping to understand what are your visitor’s needs and expectations. We will then discuss the structure of the site, call to actions and generally the navigations rules. We will focus on helping to better convert your goals and test the site usability. Finally will confront metrics and analytics for an objective valuation of the site performances.