Watch us help a digital marketer redo their B2B sales funnel and website strategy (deep dive!)


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If you’re a digital marketer, B2B person, or anyone trying to get more clients, watch as we go through our 5-step process to help reimagine someone’s entire business.

🤗 In this third installment of Growing Through It, you’ll meet Andrew. Andrew left his corporate marketing career to start his own marketing agency (Hotcano 🌋). Andrew needed help getting clarity on his website copy and figuring out how to position his marketing services to sound less generic to his potential clients.

B2B website best practices can be hard to implement when you’re too close to your business. Our goal was to show Andrew (and you!) how to better position his website and copy to speak to his ideal customer. We also helped him build a B2B sales funnel that should lead more clients his way!

This video is part of a series we’re calling Growing Through It, where we do a deep-dive on a member of our email list’s business. We apply a 5-part checklist we’ve created to find any areas that need improvement (which should lead to more customers and a more streamlined business).

📬 If you liked this video and possibly want us to review your business in the future, jump on our Monday morning email newsletter “Wandering Weekly.” Each week we share tips, lessons learned, honest real-talk, and practical advice to grow your business with intention. Sign up here:

Here are some handy-dandy timestamps:

0: 00 – Introduction and what Growing Through It is all about 👩🏻‍🦰👨🏻‍🦲
0: 44 – Meet Andrew 👋, an artist making a big pivot in her business
1: 27 – Our TOP 3 recommendations for Lauren’s business 💡
1: 51 – PART 1️⃣: The Brand Foundation (4 questions exercise)
6: 12 – PART 2️⃣: Your Product or Service Offering (“marketing bridge” exercise)
6: 30 – 🔥 Hot Tip 🔥 Why you must narrow down your offerings to get more clients
8: 26 – ⚡️ If you’re a digital marketer, use the “Key Services” trick
12: 47 – PART 3️⃣: Marketing Strategy & Customer Journey (marketing bridges)
14: 45 – 🧠 Steal this marketing idea for your biz!
17: 28 – PART 4️⃣: Audience Building (“content salad” exercise)
18: 59 – 📝 If you don’t have 8-10 foundation articles, here’s why you need them
23: 00 – 📱Social media strategy for any B2B company
23: 59 – PART 5️⃣: Website Optimization (4Qs clarity test)
25: 03 – APSOSA framework (do this exercise for your website!)
28: 43 – 😱😱😱 The big reveal! BEFORE vs AFTER! 😱😱😱
29: 10 – BonusWe redesigned Andrew’s Services page too!
30: 38 – The wrap-up dance! 💃🏻

📑 IN-DEPTH ARTICLE: The 5-part checklist we used in this video is 100% free for you to read and you can apply the exercises and action steps to your business:

🗣 FREE COACHING SESSION: If you enjoyed this video, we have a free coaching session on how to optimize your website by going through our 4Q’s and APSOSA Framework. Get our free coaching session to improve the effectiveness of your website:

👉 Did this video resonate with you? Make sure to hit the SUBSCRIBE button and give the video a 👍so YouTube knows you like it. Also, feel free to share it with a friend, especially someone you know that might need a boost in their biz!

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