Understanding the digital marketing ecosystem is an essential component to your nonprofit’s success in 2022 and beyond. In this webinar, our guests at ConnectAd walk you through the stages that users go through when interacting with your nonprofit online. They then explain the best tools to use to move these users through your digital marketing funnel, from awareness to engagement to action.
Specifically, this webinar will introduce you to digital marketing tools like:
– The Google Ad Grant, which gives nonprofits $10K per month in free advertising;
– Paid ads through Google, Facebook, Twitter, Instagram, LinkedIn, and TikTok;
– Email marketing acquisition, segmentation, and targeting.
ConnectAd is a full-service digital marketing agency based out of Toronto. Since 2010, they have been working exclusively with nonprofit organizations to improve their digital presence and create a tangible impact for their communities. To date, over 450 nonprofit organizations have worked with the agency to develop their digital marketing ecosystems and to generate a positive ROI. Thanks to their impressive track record, they are one of only two companies in Canada (and one of 45 companies worldwide) to have earned the Ad Grants Certified Professionals designation from Google.
About our speakers:
Simon Choy, Founder, ConnectAd: Simon helps charities obtain and manage free advertising through Google Ad Grants. He has worked with 350+ nonprofits and has managed over $75 million in Ad Grant funds, with a 100% application success rate. Simon is also certified by Google as an online advertising expert and regularly blogs as a thought leader on Google Ad Grants.
Ilia Khairetdinov, Business Development Manager, ConnectAd: Ilia spends his time discussing strategy and growth with nonprofits. His extensive experience in the nonprofit and start-up space allows him to deeply understand the challenges organizations face, especially when it comes to digital marketing and strategy.