Creating a SaaS marketing funnel starts with understanding your customers.
You need to really understand the things that inspire them, motivate them and what problem your product solves for these people. One of the most effective ways to turn strangers into customers (and then raving fans) is to move them through a marketing funnel. Or at least…
Develop the various assets and materials that can be leveraged to facilitate the transition between steps in the funnel. The goal of a funnel is simple:
Create a scalable marketing system that turns strangers into customers. In this video, Ross Simmonds of Foundation marketing delivers insights and information that will help you develop a marketing funnel that drives results.
Share this video and let me know in the comments what you wish you knew before you kick started a content marketing system.
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