What Is A Brand Funnel? (6 Stage Conversion Model)

Learn what a brand funnel is, how it differs to a marketing funnel and how this 6 stage conversion model creates brand advocates.

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By the end of this video, you’ll know what a brand funnel is, how the brand funnel model works and how to use it to grow brand awareness, convert customers and drive loyalty and advocacy.

The brand funnel is a customer journey model which differs from both a sales funnel and marketing funnel. With the right brand awareness strategy and brand funnel analysis, it can help brand leaders to measure their brands health and reputation and convert buyers into advocates.

0: 00 What Is A Brand Funnel? (6 Stage Conversion Model)
1: 16 What Is A Brand Funnel?
1: 43 The Brand Funnel Template (Stage Examples)
2: 37 Awareness
3: 05 Consideration
3: 28 Preference
3: 48 Purchase
4: 08 Loyalty
4: 30 Advocacy
4: 54 Marketing Funnel Vs Brand Funnel

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