What Is a Digital Marketing Funnel and Why Should You Care – Funnels Explained 2019 | GowerCrowd
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Broadly speaking, a digital marketing funnel is a pathway designed to encourage prospective investors to perform specific actions in their journey to investing with you. A funnel has different checkpoints such as the top-of-funnel, middle-of-funnel, and bottom-of-funnel, and each checkpoint represents a different type of content to be delivered to the prospect.
The purpose of a funnel (and this is why you should care) is to segment an audience and build trust with an investor so they will complete the desired action, which in most cases will be an exchange of money.
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